Pure Via to settle class action suit over 'natural' claims

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

Pure Via to settle class action suit over 'natural' claims

Pure Via to settle class action suit over 'natural' claims

Pure Via to settle class action suit over 'natural' claims

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Pure Via to settle class action suit over 'natural' claims

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