Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

Depero's Campari Soda bottle

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week

Campari looks to Milanese architecture for its new brand identity - Design Week

The Campari Soda bottle: an eternal design icon. - Mohd

Refreshing Redesigned Packaging for Feel Good Drinks

CAMPARI PAYS HOMAGE TO MILANO WITH BOTTLE REDESIGN - Cocktails Distilled

Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance

Campari Soda's Redesign Doubles Down On An Icon Campari and soda, Campari, Refreshing cocktails

Campari Campari, Campari and soda, Design research

The Campari Soda bottle: an eternal design icon. - Mohd