The secret behind the dramatic rise of the Stanley cup? Women.

The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women. 
A grand theft case in Northern California.
This is additional taxonomy that helps us with analytics

Kings' second Stanley Cup brings dynasty talk - The Boston Globe

With message duly received, former Bruins coach Bruce Cassidy continues winning ways with Vegas - The Boston Globe

NHL notes: Patrick Kane expected to be at Blackhawks' camp - The Boston Globe

Stanley cups: the psychology behind the internet's latest obsession

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40 Years and Counting: Which N.H.L. Team Will Break Its Stanley Cup Drought? - The New York Times

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Stanley cup craze: It it already over?

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