Taste the Feeling or Fizzle Out?The Coca-Cola Company's Climate Change Dilemma - Technology and Operations Management
A history of coca-cola taglines: From 'drink coca-cola' to 'taste the feeling' – Campaigns of the World®
How Coca-Cola refreshed itself in the face of changing tastes - I by IMD
Coca-Cola by The SitM Project in page 2
How Coca-Cola stays refreshed
How Coca-Cola refreshed itself in the face of changing tastes - I by IMD
2018 CCEP Annual Report Combined Document
How Coca-Cola refreshed itself in the face of changing tastes - I by IMD
Unified Soda Campaigns : taste the feeling
New Coke - Wikipedia
Coca-Cola European Partners PLC - CCEP / Coca-Cola European Partners plc 20-F - 20-F - March 14, 2019