Apple's iPhone 12 Mini was launched to cater to a demographic that enjoys small, compact, and easy-to-handle phones. But only a niche audience actually bought the Mini as, for most users, screen size and battery life was more important -- the Mini's smaller form factor came at the cost of battery life, which was also affected by the first-generation 5G chip. Therefore, it came as no surprise that the iPhone 12 Mini's sales were poor by Apple's standards.
Apple's iPhone 12 Mini was launched to cater to a demographic that enjoys small, compact, and easy-to-handle phones. But only a niche audience actually bought the Mini as, for most users, screen size and battery life was more important -- the Mini's smaller form factor came at the cost of battery life, which was also affected by the first-generation 5G chip. Therefore, it came as no surprise that the iPhone 12 Mini's sales were poor by Apple's standards.
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