The Power of Partnerships - Nike & Michael Jordan Case Study

The right Partnerships can strategically help you scale your business with to long-term success.

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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy

Nike: A Case Study in Selling More Than a Product

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Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing: Truman, Davis: 9798223856573: : Books

The Psychology Behind Michael Jordan and Nike's Enduring Marketing Partnership

Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

More than just shoes': how Air Jordans kicked off a revolution in sport, Nike

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Nike Air Jordans are losing resale value. Is sneaker culture moving on?

Michael Jordan changed the world': the true story behind Nike movie Air, Movies