How local sourcing buffers Weetabix against supply shocks: 'It

Poor harvests globally are pushing up wheat prices and raising concerns over supply constraints. But, despite ‘temperamental’ weather this summer, the UK’s biggest cereal brand says its local sourcing strategy has paid off.

How local sourcing buffers Weetabix against supply shocks: 'It protects us from fluctuations in the wider wheat supply chain

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How local sourcing buffers Weetabix against supply shocks: 'It protects us from fluctuations in the wider wheat supply chain

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