Have you had your Actimel today' Current package of Danone's

Have you had your Actimel today' Current package of Danone's

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Download scientific diagram | ‘Have you had your Actimel today’ Current package of Danone’s Actimel probiotic drink. The interrogation replaced the previous promotional statement, ‘Help support your body’s defences (scientifically proven)’ (see note 5). Credit : Image courtesy of Danone Ltd, UK.  from publication: Endless Qualifications, Restless Consumption: The Governance of Novel Foods in Europe | Functional foods and foods derived from genetically modified organisms represent two forms of intervention in the design of foodstuffs that have given rise to distinct political and regulatory dynamics. In Europe, regulatory agencies have tried, unsuccessfully, to affix a | Genetic Modification, Europe and Consumption | ResearchGate, the professional network for scientists.

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