Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Pepsi's new logo—execs explain the rebrand
Pepsi Unveils First New Logo and Visual Identity System In 15
Pepsi's Marketing Strategy: A Look at How the Brand Stays Ahead of
Pepsi Debuts First Global Campaign
Pepsi Logo History & its Evolution Over 100 Years
Pepsi Unveils First New Logo and Visual Identity System In 15
Coca-Cola Vs PepsiCo - Business Model & Marketing Strategies
PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic
Pepsi's fresh rebrand is 'unapologetically current and undeniably
Pepsi Logo History & its Evolution Over 100 Years
Pepsi rebrand goes global: seeking to attract younger digital
Pepsi's Rebrand Takes the Gen-Z(ero) Challenge - Bloomberg