Designing mobiles for seniors: Lessons from Doro

Swedish consumer electronics company Doro has been targeting the senior market with easy-to-use devices since 1974, and began offering easy-to-use mobile phones in the Fall of 2007. As a result, the company has a lot to teach the wireless health industry, which needs to find ways to successfully engage the older demographic since remote wireless monitoring has the potential to greatly impact that demographic's well-being while reducing costs for the healthcare industry as a whole. Who are these "seniors," anyway?

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