How K-pop darlings Blackpink became trendsetters in the luxury industry

Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.
Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.

A look at NewJeans and its members' top brand endorsements

BLACKPINK Lisa's Luxurious Villa Is Decorated With Lavish Interior Items: From Having A Sofa Worth $59,025 To An Expensive TV Of $44,960 - Check Out The K-Pop Idol's Belongings That Proves She

BLACKPINK brand deals: Everything Lisa, Jisoo, Jennie & Rosé represent

The rise of New Jeans – Lion Tales

Dress Like A Badass: The Y2k Aesthetic And Fashion In K-pop - XSM

9 Female K-Pop Idols Who Endorse Luxury Brands

How K-Pop Stars Became Fashion's Biggest Darlings

How K-Pop Stars Became Fashion's Biggest Darlings

What Makes XG The Next Global Girl Group To Watch For - XSM

Blackpink Rose Style, Fashion and Outfits 2020

Why stars like Blackpink are ideal high jewellery ambassadors: Rosé, Jennie, Jisoo and Lisa are all signed by luxury brands for a reason, as Chanel, Cartier and Tiffany turn to East Asian