Pantone: How One Company Built a Business Turning Color Into Cash - The Fashion Law

Headquartered about an hour outside of Manhattan in Carlstadt, New Jersey, a company called Pantone categorizes color and sells it. Founded in the 1950s by brothers Morris and Jesse Levine as a commercial printing company, M&J Levine Advertising evolved into something else entirely by the 60s when employee Lawrence Herbert revamped the business’s ink and printing division, introduced a system to “simplify the company's stock of pigments and production of colored inks,” and set it on its course to become “the global authority on color.”

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