Inuwet rabbit balms and unicorn masks want to conquer the world - Premium Beauty News

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To celebrate its 7th anniversary, the French brand is speeding up its export growth with a strategy focused on a Green Beauty positioning and a kid & mamma offering. Inuwet (for “In Unicorns We Trust”) uses its Korea- and Japan-inspired aesthetics and enchanting baseline, “Vegan Poetic Beauty”, as a powerful tool to appeal to very young girls, who are crazy about the sticks with rabbit ears and sugary fragrances. Founded in 2016 by the De Bruyère company, Inuwet is the French “good vibes”