Yop unveils digital campaign

Yogurt drink brand Yop is set to launch a campaign to “further champion its mission of celebrating teenagers who follow their own path”. The campaign will launch kick-off in September and run across digital platforms, featuring Strawberry and Raspberry 500g bottles and the new Strawberry 180g bottles, supported by in-store and online shopper activity. Rosanne McDonnell, brand manager for Yop, said: “There is a significant opportunity to grow this segment incrementally and there is a

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