Why Is 'Barbie' Such a Cultural Phenomenon?

With the film's opening weekend box office predictions expected to exceed $93 million, shoppers, brands and celebrities want in on all things Barbie.

Beyond the Doll: Unveiling the Cultural Impact and Controversies of the Barbie Phenomenon, by Teens Educ

Barbie Does Diversity: A cultural step-change, or just a brand playing catch-up with its consumers?

4 Reasons To Watch Margot Robbie & Ryan Gosling's Barbie In A Theatre, Not On OTT

Barbie: From Plastic to Zeitgeist – How a Billion-Dollar Box Office Phenomenon Altered Cultural Discourse - Social Intelligence Lab

Barbie: A Cultural Phenomenon Returns to the Big Screen

Barbie' WFMY News 2 Reviews

Barbie failures in foreign markets: how the world-famous doll “gave” its share of sales to competitors. Case studies, by Maria Nikolaevich

Barbieheimer: The Cultural Phenomenon of the Summer does not Disappoint, by The Red Studio.

Barbie: The Cultural Phenomenon and Controversial Icon

Barbie: Lessons from this year's big marketing hit

From Barbie to millennial pink, the cultural phenomenon behind the color that sells

Global success of Barbie film drives up sales at Mattel, Business

From Barbie to millennial pink, the cultural phenomenon behind the color that sells - Times Leader

Is the Barbie movie phenomenon good for trans folx in general, and is it good for transmasculine folx? - Quora