Elf on the Shelf was never marketed to "us," but lack of inclusiveness aside—the whole premise of the elf is creepy.
Why these moms refuse to do Elf on the Shelf
Meet a mom who really can't stand Elf on the Shelf – SheKnows
If your 'Elf on the Shelf' didn't move, this might be why - ABC11 Raleigh-Durham
When Will My Scout Elf Return?
Elf on The Shelf Is a Thing In My House, Deal With It
Magical Elf On The Shelf Visits Not Required » Read Now!
What is Elf on the Shelf? And Loads of Elf Ideas for the Christmas!
Elf on the Shelf Doesn't Have to Be Hard
When Does Elf on the Shelf Start and End?