What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal

Pure Via to settle class action suit over 'natural' claims

Channel Magazine April 2016 by Benefitz - Issuu

100% natural' lawsuit over Nectresse monk fruit sweeteners to proceed

What Happened to Nectresse?

Pure Via to settle class action suit over 'natural' claims

Cargill settles lawsuit alleging Truvia stevia not 'natural

All news articles for August 2014

Channel Magazine April 2016 by Benefitz - Issuu

All news articles for August 2014

Mintel, Datamonitor: Slowdown in natural claims 'inevitable

Cargill agrees to $6.1m settlement in Truvia, stevia natural lawsuit

Stevia - Food

Cargill agrees to $6.1m settlement in Truvia, stevia natural lawsuit

What Happened to Nectresse?