Uncle Ben's Rebrands as Ben's Original

The company also announced a “new brand purpose to create opportunities that offer everyone a seat at the table.”

Uncle Ben's Rice Will Rebrand To Avoid Racial Stereotypes

Uncle Ben's Drops Imagery And Name Steeped In Racial Stereotypes

New Ben's Original & Uncle Ben's Rice Box Stock Photo - Alamy

Ben's Original—previously Uncle Ben's—debuts new packaging

Uncle Ben's considering new 'visual identity' for products amid

Aunt Jemima rebrands as Pearl Milling Company - Marketplace

Mars Rebrands Uncle Ben's To Ben's Original - TheStreet

Uncle Ben's brand dropped by Mars for promoting racial stereotype

Uncle Ben's Is No More: Brand Name Will Be 'Ben's Original

Product Detail Page

Uncle Ben's Archives - FoodBev Media

Inclusive Rebranded Rice Products : Ben's Original

The true history behind Uncle Ben's. Who is Uncle Ben?