PepsiCo-Backed Scented Beverage System Brand air up Launches in

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."

Pepsico beverage products hi-res stock photography and images - Alamy

Full Annual Report (8 MB) - PepsiCo

Closer Look: Air Up Promises “Scent-Flavored” Water, 2022-08-18

PepsiCo is closing Muncie beverage facility

PepsiCo's 2019 innovation

Scent-flavored Hydration Company Air Up Discusses Technology

US: PepsiCo launches Pepsi Spire self-serve dispenser - Just Drinks

PepsiCo's launch of bubly bounce expands foothold in functional beverage space, consumer appeal

PepsiCo launches two direct-to-consumer websites for snacks and beverages to meet demand for at-home eating

air up® Starter Set

Air Up: Revolutionizing Hydration with Scent and Sustainability - Xtalks