The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement, having sponsored the 1928 Olympic Games in Amsterdam, and every Games since.
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The Coca-Cola Company
Being an Olympic sponsor is a disadvantage' says former Coca-Cola UK marketing boss
Sponsorship and Marketing for London 2012
The Coca-Cola Company
Why the Olympic sponsors have been uncharacteristically quiet in the build-up to Tokyo 2020 - SportsPro
Sports & Entertainment
Coke Goes Big on Olympics Sponsorship in China. At Home, Not So Much. - WSJ