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Mattel Inc. went back to the brand’s origins to reconnect with parents and kids

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Barbie's success shows that the branded blockbuster is the future

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How Barbie has sustained as one of the most successful toy brands

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ

Mary Pipher, Who Inspired 'Barbie,' Has Changed Her Mind About the

The Summer of 'Barbie' Has Only Just Begun - WSJ