How Crisco Made Americans Believers in Industrial Food, Innovation

Crisco's main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the 'purity' of factory food processing

How Crisco toppled lard — and made Americans believers in industrial food

How Crisco made Americans believers in industrial food

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How Crisco Made Americans Believers in Industrial Food, Innovation

How Crisco toppled lard — and made Americans believers in industrial food

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How Crisco toppled lard – and made Americans believers in industrial food 

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