How the Asics Gel-Kayano 14 Became the It Sneaker of the Moment

How the Asics Gel-Kayano 14 Became the It Sneaker of the Moment

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With a little help from Kiko Kostadinov and a roster of high-wattage collaborators, the red-hot running shoe is poised to go where no other Asics style has before: mainstream.

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How the Asics Gel-Kayano 14 became the 'it' sneaker of the moment

Stylist and Creative Director Juliana Salazar Styles ASICS