Why is this popular soda named 7Up? Although the true reason remains a mystery, there are theories. We look at those theories and the history of 7UP's name.
The Complete History Of The 7UP Logo - Hatchwise
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The Complete History Of The 7UP Logo - Hatchwise
7 Up A Look At A Branding Failure - StealingShare
The Complete History Of The 7UP Logo - Hatchwise