While few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.
Product Differentiation is the Secret Ingredient (Pepsi vs. Coca
Coca-Cola and Pepsi Co. Cola Wars Analysis
The Coca-Cola Wars: Can Anybody Really Tell the Difference
The Difference Between Coke and Pepsi
The Cola Wars: The story of the global battle between the Coca
Why Pepsi Is Better Than Coke - Delishably
Coca Cola Vs. Pepsi Explained: The Differences Between Them
The Real Truth Behind the 'Cocaine in Coca-Cola' Rumor - Eater
Is the Recipe for Coca-Cola Really Only Known By Two People?
The Story of Mexican Coke Is a Lot More Complex Than Hipsters
New Coke Zero Review: Does It Taste Like Regular Coca-Cola?