Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Learn how this Denmark brand became a household name through its marketing efforts.

Creative problem solving with LEGO® Serious Play®, by Laura Hinkkanen

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Brick by Brick: 90 Years of Lego Brand Building

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry: Robertson, David, Breen, Bill: 9780307951618: : Books

Brand building and creativity key to the LEGO Group's marketing

The Lego Group - Wikipedia

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing