![Kenya's Eliud Kipchoge, the marathon world record holder, wearing Nike Vaporfly shoes, prepares for the start of his attempt to run a marathon in under two hours in Vienna, Austria, October 12, Kenya's Eliud Kipchoge, the marathon world record holder, wearing Nike Vaporfly shoes, prepares for the start of his attempt to run a marathon in under two hours in Vienna, Austria, October 12,](https://c8.alamy.com/comp/2CJYDHF/kenyas-eliud-kipchoge-the-marathon-world-record-holder-wearing-nike-vaporfly-shoes-prepares-for-the-start-of-his-attempt-to-run-a-marathon-in-under-two-hours-in-vienna-austria-october-12-2019-reutersleonhard-foeger-2CJYDHF.jpg)
Kenya's Eliud Kipchoge, the marathon world record holder, wearing Nike Vaporfly shoes, prepares for the start of his attempt to run a marathon in under two hours in Vienna, Austria, October 12,
![Kenya's Eliud Kipchoge, the marathon world record holder, crosses the finish line wearing Nike Vaporfly shoes during his attempt to run a marathon in under two hours in Vienna, Austria, October 12, Kenya's Eliud Kipchoge, the marathon world record holder, crosses the finish line wearing Nike Vaporfly shoes during his attempt to run a marathon in under two hours in Vienna, Austria, October 12,](https://c8.alamy.com/comp/2CMBCXK/kenyas-eliud-kipchoge-the-marathon-world-record-holder-crosses-the-finish-line-wearing-nike-vaporfly-shoes-during-his-attempt-to-run-a-marathon-in-under-two-hours-in-vienna-austria-october-12-2019-reutersleonhard-foeger-2CMBCXK.jpg)
Kenya's Eliud Kipchoge, the marathon world record holder, crosses the finish line wearing Nike Vaporfly shoes during his attempt to run a marathon in under two hours in Vienna, Austria, October 12,
![Nike on Twitter: "“I run to prove to any human in this universe that there are no limitations.” @EliudKipchoge A crazy dream come true — Eliud Kipchoge becomes the world's first to Nike on Twitter: "“I run to prove to any human in this universe that there are no limitations.” @EliudKipchoge A crazy dream come true — Eliud Kipchoge becomes the world's first to](https://pbs.twimg.com/media/EGqzmvfWkAE5AkW.jpg)
Nike on Twitter: "“I run to prove to any human in this universe that there are no limitations.” @EliudKipchoge A crazy dream come true — Eliud Kipchoge becomes the world's first to
![Eliud Kipchoge Thrusts Himself Into Sports Pantheon, But His Sub-Two-Hour Marathon Is Tainted By Association Eliud Kipchoge Thrusts Himself Into Sports Pantheon, But His Sub-Two-Hour Marathon Is Tainted By Association](https://imageio.forbes.com/specials-images/imageserve/1175368582/0x0.jpg?format=jpg&width=1200)