s Prime Video Is About to Shake up the TV Ad Marketplace

has been dangling price incentives to get advertisers on board as it moves to grab share from traditional players like Comcast and Warner Bros. Discovery.

Streaming video revolution: Traditional media adapts to a digital shift

Wants Prime Video Users to Shop Via Ads - Bloomberg

Stock: Why AMZN Could See Sales Boost From Prime Video Ads

primed to shake up advertising

begins showing ads on Prime Video, jumping on a streaming trend

Prime Video Channels just $1.99 a month for two months

What Is an Ad Exchange and How Does It Work? - MNTN

Future of TV Briefing: The implications of IAB Tech Lab's in-stream vs. out-stream video ad guidelines - Digiday

A spotlight on cable news networks amid anchor shake-up

is bringing ads to Prime Video and will charge you to avoid them

Strikes 3-Year Streaming Ad Pact With IPG Mediabrands