Despite being founded in North Beach, San Francisco, The North Face is named after the coldest and harshest side of mountains in the northern hemisphere. Now more than 50 years old, the brand has not only grown to become one of the most reputable manufacturers of adventure gear, but has also managed to break into the f
A brief history & introduction to The North Face brand. What other brand straddles streetwear & mountaineering functionality in quite the same way ?
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Early North Face history by The History of Gear Project